SAMMI SULLIVAN

Fort Lauderdale, Florida

Experience:

Perry Ellis International

Nov 2019 - Present

Associate Manager of Copywriting

  • Lead copywriter for the Perry Ellis Portfolio of brands.

  • Managed a team of copywriters, ensuring brand consistency and adherence to creative guidelines.

  • Developed brand voice & style guides, ensuring clear communication across marketing materials.

  • Collaborated with Brand, Merchandising, and Design teams to create compelling product descriptions, website copy, video scripts, & marketing materials.

  • Partnered with Legal to guarantee copyright & trademark compliance.

  • Led A/B email & SMS tests and reported on results.

  • Assisted CRM team in creating email calendars, content planning, scheduling, & audience targeting. 

PPC Flexible Packaging

Apr 2019 - Nov 2019

Marketing Coordinator

  • Developed engaging website copy, emails, brochures, & other marketing materials to promote products & services.

  • Managed social media channels & designed effective email campaigns to nurture leads & drive engagement.

  • Created analytics reports to measure the performance of digital marketing initiatives.

Super Festivals

Oct 2018 - Jan 2019

Marketing and PR Coordinator

  • Crafted compelling press releases & coordinated press interviews.

  • Created & managed engaging digital content (newsletters, social media posts) to promote events.

  • Designed & maintained a user-friendly website, enhancing user experience.

Wizard World Comic Cons

Dec 2016 - Sep 2018

Marketing and Social Media Coordinator

  • Spearheaded grassroots marketing campaigns for multiple comic conventions, driving attendance.

  • Managed local marketing teams, & established strategic partnerships to expand reach.

  • Managed all social media channels & drafted captivating digital newsletters.

  • Prepared internal marketing reports for executives, providing data-driven insights.

Freelance

  • Wrote SEO-optimized blog articles for (partial list):

    • Okendo - Digital Marketing Platform

    • [Comfort Zone] - Beauty Industry

    • Davines Haircare - Beauty Industry

    • Voyager Sopris Learning - Educational Publishing

    • Neighbor Furniture - Home Goods 

    • Saving For College - Financial Education

Skills  

  • Content Creation (websites, emails, social media, press releases)

  • Social Media Marketing & Management Tools (Facebook, Twitter, Instagram, Hootsuite, Gleam, Manychat)

  • Email Marketing Tools (Klaviyo, Listrak, Mailchimp)

  • Analytics (reporting on marketing performance) 

  • MS Office and Google Suite (Word, Excel, Outlook, PowerPoint)

  • Leadership and team coordination

Education

The University of Iowa

B.A. Liberal Arts and Sciences, Theater